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Items where Author is "Dodds, Mark"

Items where Author is "Dodds, Mark"

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Aftermarketing Complimentary advertising
Number of items: 2.

Aftermarketing

Kuenzel, Sven (2011) Aftermarketing. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 36-37. ISBN 978-1412973823

Complimentary advertising

Kuenzel, Sven (2011) Complimentary advertising. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 258-259. ISBN 978-1412973823

This list was generated on Sun Dec 22 13:20:53 2024 UTC.