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Towill, Denis R., Zhou, Li ORCID: 0000-0001-7132-5935 and Disney, Stephen M. (2007) Reducing the bullwhip effect: Looking through the appropriate lens. International Journal of Production Economics, 108. pp. 444-453. ISSN 0925-5273 (doi:https://doi.org/10.1016/j.ijpe.2006.12.024)

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