Items where Author is "Dessendier, Camille"

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academic perspective China City image advertising practitioners' perspective

Number of items: 4.

academic perspective

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

China

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

City image advertising

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

practitioners' perspective

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

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