Items where Author is "Dessendier, Camille"
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Up a levelacademic perspective
Wang, Dian 
ORCID: https://orcid.org/0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.
China
Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.
City image advertising
Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.
practitioners' perspective
Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.