Book Section

Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903 and Zhang, Bowen (2025) Chapter 6. Beyond the horizon of city branding and city marketing: definition and classifications of city image advertising in China from scholars and practitioners perspectives. In: Kavaratriz, Mihalis and Deffner, Alex, (eds.) City Branding: Concepts and Tools for Reputation Management and Tourism Development. Edward Elgar Publishers - Elgar Online, Cheltenham, UK; Northampton, Massachusetts, US, pp. 79-94. ISBN 978-1035347537; 978-1035347544 (doi:10.4337/9781035347544.00013)