Article

Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Daryanto, Ahmad, Hogg, Margaret K and Soopramanien, Didier Gerard Rodney (2025) Green Loyalty Programmes: customer trait reactance and reward preferences. Journal of Consumer Behaviour. ISSN 1472-0817 (Print), 1479-1838 (Online) (doi:10.1002/CB.2508)

Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Daryanto, Ahmad, Hogg, Margaret Kathleen and Chan, Jin ORCID: https://orcid.org/0000-0002-6275-9763 (2025) What drives participation in green loyalty programmes? Examining reactance, guilt, and staff attractiveness. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 (Print), 1757-1049 (Online) (doi:10.1108/IJCHM-03-2024-0414)