Conference Proceedings

Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8