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Items where Author is "Conner, Emma"

Items where Author is "Conner, Emma"

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ingredient presentation message appeal SOR theory
Number of items: 3.

ingredient presentation

Conner, Emma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

message appeal

Conner, Emma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

SOR theory

Conner, Emma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

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