Conference Proceedings

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310