Items where Author is "Conference Committeee, AM2025"
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Conference Proceedings
Nesheiwat, Natalie Raed Eid, Phairor, Klairoong Hawa and Salimon, Maruf 
ORCID: https://orcid.org/0000-0002-9071-7579
(2025)
Click, Laugh, Buy: the power of memes in shaping Jordanian Gen Z’s brand preferences.
In: AM2025 Academy of Marketing Conference: "Saints & Scholars" University College Cork, Ireland, 7th - 10th July, 2025.
University of Cork, Cork, Ireland.
(In Press)