Items where Author is "Choi, Hwan-Suk Chris"
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Article
Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair
ORCID: 0000-0002-0754-1083
(2021)
Does brand love matter to casual restaurants? A multi-group path analysis.
Journal of Hospitality Marketing and Management, 30 (5).
pp. 630-654.
ISSN 1936-8623 (Print), 1936-8631 (Online)
(doi:https://doi.org/10.1080/19368623.2021.1867282)