Items where Author is "Buczny, Jacek"

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advertising cross-cultural cross-national gender attitudes gender portrayal gender roles gender stereotypes sex roles sexism stereotype content

Number of items: 13.

advertising

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

cross-cultural

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

cross-national

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

gender attitudes

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

gender portrayal

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

gender roles

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

gender stereotypes

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

sex roles

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

sexism

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

stereotype content

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

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