communities of practice

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

consumer relationship

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

crisis management

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

customer relationship

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

customer experience

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

entrepreneurial decision-making

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

marketing decision-making

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

microbusiness

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

relationship marketing

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

technology

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

women entrepreneurs

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)