Items where Author is "Brown, T"
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advertising ethics
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)
buzz
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)
events
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)
marketing
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)
online advertising
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)
promotion
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:https://doi.org/10.23912/9781915097101-49800)