Book Section

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)