Items where Author is "Broderick, Anne"
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Location Bases Services
Giwa, Shelton R., Omar, Suha and Broderick, Anne (2019) Location Based Services is tracking YOU: a Netnographic perspective on challenges and opportunities from UK consumers. In: Macro Marketing Society Conference 2019. Technology Track . Macro Marketing Society, Ohio, USA, pp. 140-142.
Personalisation
Giwa, Shelton R., Omar, Suha and Broderick, Anne (2019) Location Based Services is tracking YOU: a Netnographic perspective on challenges and opportunities from UK consumers. In: Macro Marketing Society Conference 2019. Technology Track . Macro Marketing Society, Ohio, USA, pp. 140-142.
Privacy
Giwa, Shelton R., Omar, Suha and Broderick, Anne (2019) Location Based Services is tracking YOU: a Netnographic perspective on challenges and opportunities from UK consumers. In: Macro Marketing Society Conference 2019. Technology Track . Macro Marketing Society, Ohio, USA, pp. 140-142.