Skip navigation

Items where Author is "Bhattacharjee, Debashree Roy"

Items where Author is "Bhattacharjee, Debashree Roy"

[up] Up a level
Group by: Item Type | Uncontrolled Keywords | No Grouping
body positive advertisement brand authenticity consumer engagement gender role stress implicit advertising strategy responsible marketing social media wellbeing
Number of items: 8.

body positive advertisement

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

brand authenticity

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

consumer engagement

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

gender role stress

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

implicit advertising strategy

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

responsible marketing

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

social media

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

wellbeing

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

This list was generated on Thu Apr 24 09:20:38 2025 UTC.