Items where Author is "Bhattacharjee, Debashree Roy"
body positive advertisement
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
brand authenticity
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
consumer engagement
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
gender role stress
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
implicit advertising strategy
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
responsible marketing
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
social media
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
wellbeing
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)