Article

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Badejo, Foluké Abigail, Simone, Charles and Millisits, Jacqueline (2020) To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22 (3). pp. 379-397. ISSN 1618-4742 (Print), 1746-031X (Online) (doi:https://doi.org/10.1080/16184742.2020.1791209)