Africa

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

brand positioning

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

branding

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

destination

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

place branding

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

rebranding

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)