Items where Author is "AlMakrami, Ali H."

Group by: Item Type | Uncontrolled Keywords | No Grouping

brand consumption branding consumer based brand equity culture Islam Muslim consumer behaviour Saudi Arabia sub-cultures tribes youth culture

Number of items: 10.

brand consumption

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

branding

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

consumer based brand equity

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

culture

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Islam

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Muslim consumer behaviour

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Saudi Arabia

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

sub-cultures

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

tribes

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

youth culture

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

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