Items where Author is "Akram, Muhammad S."
active and passive user engagement
Akram, Muhammad S., Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)
brand globalness
Akram, Muhammad S., Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)
global identity
Akram, Muhammad S., Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)
social networks
Akram, Muhammad S., Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)
user identification
Akram, Muhammad S., Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)