Article

Fatima, Mehreen, Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors. International Journal of Internet Marketing and Advertising (IJIMA). ISSN 1477-5212 (Print), 1741-8100 (Online) (doi:10.1504/IJIMA.2023.10057722)

Conference or Conference Paper

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 (2025) Adaptation challenges within UK Higher Education sector: insights into academic excellence through diverse student backgrounds. In: SHIFT 2025 University of Greenwich Annual Learning & Teaching Conference, 9th January 2025, University of Greenwich, London.