Items where Author is "Adeola, O"
Book Section
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A
(2023)
Branding and communicating green marketing practice in emerging markets: an Introduction.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:10.1007/978-3-030-82572-0_1)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
#BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy.
In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 83-108.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:10.1007/978-3-030-95581-6_4)