counterfeit consumption

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)

counterfeits

Abid, Muhammad, Bothello, Joel ORCID: https://orcid.org/0000-0002-6571-4958, Ul-Haq, Shoaib ORCID: https://orcid.org/0000-0002-8899-290X and Ahmadsimab, Alireza (2022) The morality of informality: exploring binary oppositions in counterfeit markets. Organization Studies, 44 (5). pp. 687-711. ISSN 0170-8406 (Print), 1741-3044 (Online) (doi:10.1177/01708406221124796)

epistemic layering

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)

informal economy

Abid, Muhammad, Bothello, Joel ORCID: https://orcid.org/0000-0002-6571-4958, Ul-Haq, Shoaib ORCID: https://orcid.org/0000-0002-8899-290X and Ahmadsimab, Alireza (2022) The morality of informality: exploring binary oppositions in counterfeit markets. Organization Studies, 44 (5). pp. 687-711. ISSN 0170-8406 (Print), 1741-3044 (Online) (doi:10.1177/01708406221124796)

legitimacy

Abid, Muhammad, Bothello, Joel ORCID: https://orcid.org/0000-0002-6571-4958, Ul-Haq, Shoaib ORCID: https://orcid.org/0000-0002-8899-290X and Ahmadsimab, Alireza (2022) The morality of informality: exploring binary oppositions in counterfeit markets. Organization Studies, 44 (5). pp. 687-711. ISSN 0170-8406 (Print), 1741-3044 (Online) (doi:10.1177/01708406221124796)

luxury brands

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)

mimetic resistance

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)

morality

Abid, Muhammad, Bothello, Joel ORCID: https://orcid.org/0000-0002-6571-4958, Ul-Haq, Shoaib ORCID: https://orcid.org/0000-0002-8899-290X and Ahmadsimab, Alireza (2022) The morality of informality: exploring binary oppositions in counterfeit markets. Organization Studies, 44 (5). pp. 687-711. ISSN 0170-8406 (Print), 1741-3044 (Online) (doi:10.1177/01708406221124796)

place

Abid, Muhammad, Bothello, Joel ORCID: https://orcid.org/0000-0002-6571-4958, Ul-Haq, Shoaib ORCID: https://orcid.org/0000-0002-8899-290X and Ahmadsimab, Alireza (2022) The morality of informality: exploring binary oppositions in counterfeit markets. Organization Studies, 44 (5). pp. 687-711. ISSN 0170-8406 (Print), 1741-3044 (Online) (doi:10.1177/01708406221124796)

postcolonial theory

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)

stratified consciousness

Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad (2026) Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars. Journal of Marketing Management (JMM). pp. 1-33. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2026.2675345)