Items where Greenwich Author is "Thuemmler, Marius"
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online privacy, personal data, personalised digital marketing, data protection legislation, consumer vulnerability, GDPR
Kawaf, Fatema
ORCID: 0000-0002-7089-7816
, Montgomery, Annaleis and Thuemmler, Marius
(2023)
Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation.
Information Technology and People.
ISSN 0959-3845
(doi:https://doi.org/10.1108/ITP-04-2022-0275)