brand extension strategies, structure-conduct-performance (SCP) paradigm, emerging markets, banks

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nwoba, Arinze (2019) Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences. In: 2020 AMA Global Marketing SIG Conference, 18-21 May 2020, Taormina, Italy. (Unpublished)

corporate proactive and responsive sustainability strategies, managerial institutional ties, market performance, financial resource slack, structure–conduct–performance paradigm, institutional development logic

Nwoba, Arinze, Boso, Nathaniel and Robson, Matthew J. (2020) Corporate sustainability strategies in institutional adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment, 30 (2). pp. 787-807. ISSN 0964-4733 (Print), 1099-0836 (Online) (doi:https://doi.org/10.1002/bse.2654)

domestic market uncertainty; international alliance partner diversity; cross-cultural knowledge absorption; regional expansion; emerging markets; Pakistan

Zahoor, Nadia, Donbesuur, Francis, Nwoba, Arinze and Khan, Huda (2021) Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity. Asia Pacific Journal of Management, 40. pp. 613-643. ISSN 0217-4561 (Print), 1572-9958 (Online) (doi:https://doi.org/10.1007/s10490-021-09799-1)

sustainability strategies; managerial ties; structure-conduct-performance

Nwoba, Arinze, Robson, Matthew and Boso, Nathaniel (2018) Corporate sustainability strategies in emerging economies of sub-Saharan Africa: an examination of their drivers, contingencies and consequences. In: Proceedings of the Annual Meeting of the Academy of International Business. Academy of International Business Sub-Saharan Africa Chapter. (Unpublished)