Provocative advertisements, Sex, Violence, Figures of speech

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)

market-driving strategy, market orientation, personnel attributes, top management, middle-level employees

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:10.1016/j.jbusres.2018.09.020)

social media storm (SMS), tourist attraction branding, consumer empowerment, negative customer emotions, marketing management, Copenhagen Zoo

Rydén, Pernille, Kottika, Efthymia, Hossain, Muhammad Ismail, Škare, Vatroslav and Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083 (2019) Threat or treat for tourism organizations? The Copenhagen zoo social media storm. International Journal of Tourism Research, 22 (1). pp. 108-119. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2322)