Items where Greenwich Author is "Phairor, Klairoong"

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Number of items: 1.

live streaming; TikTok; virtual gift-giving

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

This list was generated on Sat Nov 23 08:09:21 2024 UTC.

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