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Items where Greenwich Author is "Nath, Prithwiraj"

Items where Greenwich Author is "Nath, Prithwiraj"

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Jump to: green marketing, capability, configuration approach, sustainability | internationalization, knowledge absorption, dynamic marketing capability, export strategy | resource based view, dynamic capability, dynamic marketing capability, export, firm performance, emerging market, strategic configuration, emerging market
Number of items: 3.

green marketing, capability, configuration approach, sustainability

Nath, Prithwiraj ORCID logoORCID: https://orcid.org/0000-0002-0192-1958 and Siepong, Angsaya (2022) Green marketing capability: a configuration approach towards sustainable development. Journal of Cleaner Production, 354:131727. ISSN 0959-6526 (Print), 1879-1786 (Online) (doi:10.1016/j.jclepro.2022.131727)

internationalization, knowledge absorption, dynamic marketing capability, export strategy

Tayeenul Hoque, Mohammad, Faisal Ahammad, Mohammad, Tzokas, Nikolaos, Tarba, Shlomo and Nath, Prithwiraj ORCID logoORCID: https://orcid.org/0000-0002-0192-1958 (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-01-2021-0003)

resource based view, dynamic capability, dynamic marketing capability, export, firm performance, emerging market, strategic configuration, emerging market

Tayeenul Hoque, Mohammad, Nath, Prithwiraj ORCID logoORCID: https://orcid.org/0000-0002-0192-1958, Faisal Ahammad, Mohammad, Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1007-1023. ISSN 0148-2963 (Print), 1873-7978 (Online) (doi:10.1016/j.jbusres.2022.02.011)

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