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Items where Greenwich Author is "Malhotra, Prof. Neeru"

Items where Greenwich Author is "Malhotra, Prof. Neeru"

Group by: Item Type | Date | Funders | Uncontrolled Keywords | No Grouping
Number of items: 11.

E-satisfaction, E-loyalty, structural assurance, market share, internet banking

Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Sahadev, Sunil, Leeflang, P. S. H. and Purani, Keyoor (2020) New insights into E-loyalty of internet banking users in an emerging market context: a multilevel analysis. Information Systems Frontiers, 23 (6). pp. 1521-1536. ISSN 1387-3326 (Print), 1572-9419 (Online) (doi:10.1007/s10796-020-10046-z)

active and passive user engagement, brand globalness, global identity, user identification, social networks

Akram, Muhammad S., Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Goraya, M. Awais Shakir, Shareef, Mahmud A., Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181:121771. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2022.121771)

consumer engagement, body positive advertisement, responsible marketing, wellbeing, brand authenticity, gender role stress, social media, implicit advertising strategy

Bhattacharjee, Debashree Roy ORCID logoORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

customer satisfaction, customer engagement behaviors, human capital, positive emotions, competence, Higher Education service

Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

disaster management planning, disaster cognition, attitude, training, tourism accommodation industry

Sahadev, Sunil, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Kannangara, Lakmini N. ORCID logoORCID: https://orcid.org/0000-0002-1990-8719 and Ritchie, Brent W. ORCID logoORCID: https://orcid.org/0000-0003-1540-9389 (2023) Disaster planning intentions of tourism accommodation managers: understanding the influence of past disaster experience and disaster management training. Journal of Travel Research (JTR), 63 (1). pp. 175-194. ISSN 0047-2875 (Print), 1552-6763 (Online) (doi:10.1177/00472875221145129)

international marketing, customer engagement, global connectedness, brand psychological ownership, self-congruity theory, global brands, cross-cultural research

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

psychological empowerment, creative performance, thriving, competitive psychological climate

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Chang, Kirk ORCID logoORCID: https://orcid.org/0000-0002-5689-7780, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Kim, Ji-Hee, Ahmed, Tanveer and Kitchen, Philip ORCID logoORCID: https://orcid.org/0000-0002-3128-9527 (2023) Psychological empowerment and creative performance: mediating role of thriving and moderating role of competitive psychological climate. Journal of Business Research, 170:114310. ISSN 0148-2963 (Print), 1873-7978 (Online) (doi:10.1016/j.jbusres.2023.114310)

psychological need satisfaction, justice, organisational identification, job involvement, person-organisation fit

Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Sahadev, Sunil and Sharom, Nur Qamarina (2020) Organisational justice, organisational identification and job involvement: the mediating role of psychological need satisfaction and the moderating role of person-organisation fit. The International Journal of Human Resource Management, 33 (8). pp. 1526-1561. ISSN 0958-5192 (Print), 1466-4399 (Online) (doi:10.1080/09585192.2020.1757737)

segmentation, excessive alcohol consumption, social marketing, health management style, cluster analysis

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

service recovery, performance, perceived support, felt obligation, affective commitment, fairness in reward allocation, social exchange theory

Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Ashill, Nicholas, Lages, Cristiana R. and Homayounfard, Amir (2020) Understanding the role of frontline employee felt obligation in services: 解读在服务领域一线员工中感知义务的作用. The Service Industries Journal, 42 (11-12). pp. 843-871. ISSN 0264-2069 (Print), 1466-4399 (Online) (doi:10.1080/02642069.2020.1858062)

workplace jealousy, inequality, frontline employee, job performance, organisational injustice

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Wood, Geoffrey ORCID logoORCID: https://orcid.org/0000-0001-9709-1823, Arshad Khan, Muhammad, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Demirbag, Mehmet (2024) Justice, jealousy and performance: evidence from neo-feudal Pakistan. Journal of Business Research, 183:114847. ISSN 0148-2963 (Print), 1873-7978 (Online) (doi:10.1016/j.jbusres.2024.114847)

This list was generated on Wed Jan 22 08:59:54 2025 UTC.