adaptation challenges, UK Higher Education, academic excellence, diverse student

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 (2025) Adaptation challenges within UK Higher Education sector: insights into academic excellence through diverse student backgrounds. In: SHIFT 2025 University of Greenwich Annual Learning & Teaching Conference, 9th January 2025, University of Greenwich, London.

brand sustainability, consumer perception, Green brand trust, Green brand image, brand evangelism, corporate brands, Green advertising

Fatima, Mehreen, Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

consumer beliefs, social media advertising, consumer attitudes, behavioral intentions, resilience towards negative information

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmad, Tehsin (2022) Consumer behaviour towards social media under COVID-19: a multi-study. Evidence from Pakistan. Foundation University Journal of Business and Economics (FUJBE), 7 (2). pp. 29-45. ISSN 2414-4770 (doi:10.33897/fujbe.v7i2)

examining digital, business and brand sustainability, sustainable creative economy

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Shahnawaz, Kainat (2024) Examining digital, business and brand sustainability post-COVID-19: a perspective into a sustainable creative economy. In: International Workshop on Sharing Economy, 16th - 17th September 2024, University of Bradford. (Unpublished)

green transformational leadership, knowledge management, corporate sustainable development, Green innovation, textile sector, Pakistan

Fazal, Fatimah, Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2025) Role of green transformational leadership, knowledge management and green innovation in driving corporate sustainable development. International Journal of Knowledge-Based Development (IJKBD), 15 (1). ISSN 2040-4468 (Print), 2040-4476 (Online) (doi:10.1504/IJKBD.2025.10069163)

remuneration, purchase behaviour, brand advertising, creativity, UGC, peer influence, social media

Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors. International Journal of Internet Marketing and Advertising (IJIMA). ISSN 1477-5212 (Print), 1741-8100 (Online) (doi:10.1504/IJIMA.2023.10057722)

social media, remuneration motivation, consumer attitudes, perceived value, Pakistan, Covid-19

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Paracha, Osman Sadiq (2022) Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises. International Journal of Marketing, Communication and New Media (IJMCNM), 10 (19). pp. 126-137. ISSN 2182-9306 (doi:10.54663/2182-9306.2022.v10.n19.118-137)