2019

Kuada, John, Mensah, Esther ORCID: 0000-0002-3550-3527 , Bujac, Andreaa I. and Bentzen, Jeanne S. (2019) Marketing solar energy in Ghana: a relational perspective. In: Gbadamosi, Ayantunji, (ed.) Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series . IGI Global, Hershey, PA, pp. 301-320. ISBN 978-1522579069; 978-1522579076; 978-1522586432; 1522579060 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch014)