2024

Wijesundara, Tharaka and Rathnayake, Chamil (2024) Attachment to AI‑ generated self‑image in a twinning society: a perspective from empty self. Discover Artificial Intelligence, 4 (1):68. ISSN 2731-0809 (Online) (doi:https://doi.org/10.1007/s44163-024-00174-9)

2022

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:https://doi.org/10.31357/ajmm.v1i01.5470)

2021

Kumara, PM Samantha and Wijesundara, Tharaka (2021) Contemporary business management teaching case development: a perspective. In: Dey, Ajoy Kumar and Mishra, Shreya, (eds.) Case Method for Digital Natives: Teaching and Research. Bloomsbury Publishing, New Delhi; London, Oxford, New York, Sydney, pp. 213-223. ISBN 978-9354355219