2025

Fazal, Fatimah, Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2025) Role of Green transformational leadership, knowledge management and Green innovation in driving corporate sustainable development. International Journal of Knowledge-Based Development (IJKBD). ISSN 2040-4468 (Print), 2040-4476 (Online) (In Press) (doi:10.1504/IJKBD.2025.10069163)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 (2025) Adaptation challenges within UK Higher Education sector: insights into academic excellence through diverse student backgrounds. In: SHIFT 2025 University of Greenwich Annual Learning & Teaching Conference, 9th January 2025, University of Greenwich, London. (Unpublished)

2024

Khan, Mohsin Raza, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Afzal, Sabeen (2024) A need for a comprehensive health financing strategy in Pakistan: an analysis of key health financing issues. Journal of Health Organization and Management. ISSN 1477-7266 (doi:10.1108/JHOM-05-2024-0192)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

Maharjan, Anju, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Roomi, Muhammad Azam (2024) Exploring the intersectionality of ethnicity, gender and entrepreneurship: a case study of Nepali women in the United Kingdom. International Journal of Gender and Entrepreneurship (IJGE). ISSN 1756-6266 (Print), 1756-6274 (Online) (doi:10.1108/IJGE-01-2024-0009)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Khan, Raza and Khan, Mohsin (2024) Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy, and characteristics of entrepreneurs. Journal of Asia Business Studies, 18 (1). pp. 21-43. ISSN 1558-7894 (doi:10.1108/jabs-09-2022-0309)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Khan, Mohsin Raza (2024) Identification of roles and factors influencing the adoption of ICTs in the SMEs of Pakistan by using an extended Technology Acceptance Model (TAM). Innovation and Development, 4 (1). pp. 189-215. ISSN 2157-930X (Print), 2157-9318 (Online) (doi:10.1080/2157930X.2022.2116785)

2023

Nazir, Muhammad ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmed, Qazi Mohammed (2023) Mediation model of social media usage within organizations and its impact on employees during the Covid-19 pandemic. International Journal of Marketing, Communication and New Media (IJMCNM), 11 (21). pp. 27-47. ISSN 2182-9306 (doi:10.54663/2182-9306.2023.v11.n21.27-47)

Abbas, Noman, Khan, Mohsin Raza and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Investigating fintech innovation adoption in Pakistan: analysing the influence of perceived benefits and perceived risks. International Journal of Business Innovation and Research (IJBIR). ISSN 1751-0252 (Print), 1751-0260 (Online) (In Press) (doi:10.1504/IJBIR.2023.10061670)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Khan, Raza Saleem and Khan, Mohsin Raza (2023) Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy and characteristics of entrepreneurs. Journal of Asia Business Studies, 18 (1). pp. 21-43. ISSN 1558-7894 (Print), 1559-2243 (Online) (doi:10.1108/JABS-09-2022-0309)

Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors. International Journal of Internet Marketing and Advertising (IJIMA). ISSN 1477-5212 (Print), 1741-8100 (Online) (In Press) (doi:10.1504/IJIMA.2023.10057722)

Khan, Mohsin Raza, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Afzal, Sabeen and Sohail, Jahanzaib (2023) Health financing and public financial management during the Covid-19 pandemic: evidence from Pakistan as low-income country. International Journal of Health Planning and Management, 38 (3). pp. 847-872. ISSN 0749-6753 (Print), 1099-1751 (Online) (doi:10.1002/hpm.3630)

2022

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Paracha, Osman Sadiq (2022) Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises. International Journal of Marketing, Communication and New Media (IJMCNM), 10 (19). pp. 126-137. ISSN 2182-9306 (doi:10.54663/2182-9306.2022.v10.n19.118-137)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Roomi, Muhammad Azam and Khan, Mohsin Raza (2022) Challenges of e-commerce adoption experienced by Pakistani SMEs: a qualitative analysis. International Review of Entrepreneurship, 20 (3):1684. pp. 447-476. ISSN 1649-2269 (Print), 2009-2822 (Online)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Khan, Raza Saleem (2022) Dynamic contextual factors, individual agency and adoption of e-commerce in SMEs. Journal of Organisational Studies and Innovation (JOSI), 9 (4). pp. 1-23. ISSN 2056-9122 (Print), 2056-9130 (Online) (doi:10.51659/josi.21.154)

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmad, Tehsin (2022) Consumer behaviour towards social media under COVID-19: a multi-study. Evidence from Pakistan. Foundation University Journal of Business and Economics (FUJBE), 7 (2). pp. 29-45. ISSN 2414-4770 (doi:10.33897/fujbe.v7i2)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Khan, Raza Saleem (2022) The impact and factors affecting information and communication technology adoption in small and medium-sized enterprises: a perspective from Pakistan. Journal of Organisational Studies and Innovation (JOSI), 9 (1). pp. 20-46. ISSN 2056-9122 (Print), 2056-9130 (Online) (doi:10.51659/josi.21.145)

2021

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Khan, Mohsin Raza (2021) Exploring the barriers to online learning during the COVID-19 pandemic: a case of Pakistani students from HEIs [Higher Education Institutions]. GiST Education and Learning Research Journal, 23. pp. 81-106. ISSN 1692-5777 (Print), 2248-8391 (Online) (doi:10.26817/16925777.1195)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Roomi, Muhammad Azam (2021) Barriers to adopting electronic commerce for small and medium-sized enterprises in emerging economies. Emerging Markets Journal (EMAJ), 10 (2). pp. 44-55. ISSN 2159-242X (Print), 2158-8708 (Online) (doi:10.5195/emaj.2020.203)

2018

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310