Items where Greenwich Author is "Huo, Wenjin"
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Ministry of Education planning projects of China (Grant No. 23YJA630040)
Mo, Tingting, Li, Chunyu, Huo, Wenjin
ORCID: 0009-0000-8252-4606
and Zhu, Liye
(2024)
The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity.
Psychology & Marketing.
ISSN 0742-6046 (Print), 1520-6793 (Online)
(doi:https://doi.org/10.1002/mar.22093)
Ministry of Education, Humanities and Social Sciences (Grant No. 21YJA630126)
Mo, Tingting, Li, Chunyu, Huo, Wenjin
ORCID: 0009-0000-8252-4606
and Zhu, Liye
(2024)
The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity.
Psychology & Marketing.
ISSN 0742-6046 (Print), 1520-6793 (Online)
(doi:https://doi.org/10.1002/mar.22093)
National Natural Science Foundation of China (Grant No. 71902044; 72102230)
Mo, Tingting, Li, Chunyu, Huo, Wenjin
ORCID: 0009-0000-8252-4606
and Zhu, Liye
(2024)
The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity.
Psychology & Marketing.
ISSN 0742-6046 (Print), 1520-6793 (Online)
(doi:https://doi.org/10.1002/mar.22093)
Sichuan Provincial Department of Science and Technology (Grant No. 2023JDR0152)
Mo, Tingting, Li, Chunyu, Huo, Wenjin
ORCID: 0009-0000-8252-4606
and Zhu, Liye
(2024)
The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity.
Psychology & Marketing.
ISSN 0742-6046 (Print), 1520-6793 (Online)
(doi:https://doi.org/10.1002/mar.22093)