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Items where Greenwich Author is "Yang, Chen"

Items where Greenwich Author is "Yang, Chen"

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Jump to: Live-Streaming; co-creation; co-consumption | digital detoxification, algorithmic bias, online identity, and consumer trust | live streaming; TikTok; virtual gift-giving
Number of items: 3.

Live-Streaming; co-creation; co-consumption

Bowie, Laura ORCID logoORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

digital detoxification, algorithmic bias, online identity, and consumer trust

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

live streaming; TikTok; virtual gift-giving

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

This list was generated on Thu Apr 3 00:44:25 2025 UTC.