Items where Greenwich Author is "Yu, Zizheng"
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consumer activism; Chinese consumer; video activism; media activism; SVB platform; short video; public sphere
Yu, Zizheng
ORCID: 0000-0002-5927-5784
and Xu, Nairui
(2022)
The emergence of “consumer sphere”: the logics behind short video activism tactics of Chinese consumers.
Media Asia, 50 (2).
pp. 204-223.
ISSN 0129-6612 (Print), 2377-6277 (Online)
(doi:https://doi.org/10.1080/01296612.2022.2138008)