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"Killing time," or Mrs Braby’s peppermints: The double economy of the Family Herald and the Family Herald Supplements

"Killing time," or Mrs Braby’s peppermints: The double economy of the Family Herald and the Family Herald Supplements

King, Andrew ORCID: 0000-0003-2348-4231 (2010) "Killing time," or Mrs Braby’s peppermints: The double economy of the Family Herald and the Family Herald Supplements. Victorian Periodicals Review, 43 (2). pp. 149-173. ISSN 0709-4698 (Print), 1712-526X (Online) (doi:https://doi.org/10.1353/vpr.0.0118)

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Abstract

The article is a case study centring on the mass-market fiction weekly the Family Herald and its Supplements. It argues that affect and its possibilities for political and economic critique are often ignored as "supplements" in the study of periodicals. After a methodological introduction, the piece suggests that the Family Herald Supplement may have resulted from the intervention of an advertising agent keen to address new markets. Counter to this capitalist vision, the piece then explores the only sustained discussion of the periodical's use by readers. It circulates there in a feminine gift economy as a resource of hope.

Item Type: Article
Additional Information: [1] Published in Victorian Periodicals Review, Volume 43, Number 2, Summer 2010.
Uncontrolled Keywords: Family Herald, Victorian, popular culture, gender, reading, advertising, supplement, periodical, colonial, Australian, London, Larkrise
Subjects: P Language and Literature > PR English literature
Pre-2014 Departments: School of Humanities & Social Sciences
Related URLs:
Last Modified: 14 Oct 2016 09:20
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/8282

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