Calluso, Cinzia, Iacopino, Valentina and Piazza, Anna ORCID: https://orcid.org/0000-0002-5785-6948 (2026) Gender differences in perceived use of Generative AI in academia: an experimental study. In: European Academy of Management (EURAM) 2026 Annual Conference: "Navigating High Waters: Managing in an Age of Disruption", 16th - 19th June, 2026, School of Business and Law, University of Agder, Kristiansand (Norway).

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Abstract

The adoption of Generative Artificial Intelligence (GenAI) is reshaping the very nature of work, yet its social and symbolic implications—particularly for women—remain underexplored. Drawing on the Stereotype Content Model, gender role theory and techno-feminism perspectives, this study examines how women’s use of GenAI in academia influences perceptions of competence and warmth. Using a 2×2×2 experimental design [gender*GenAI adoption*task type (teaching vs. research)] with 651 participants, we find that GenAI adoption generally enhances perceived competence. Women, however, gain the most in agentic research tasks, where technical skills challenge gendered expectations. Conversely, GenAI use reduces perceived warmth, disproportionately penalizing women, especially in research. These findings reveal a “double bind,” highlighting the gendered tradeoffs of technological adoption and the need for institutional strategies to mitigate relational penalties while recognizing competence.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Generative AI, gender bias, stereotypes, experimental design, academia.
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Networks and Urban Systems Centre (NUSC) Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	28 Sep 2026 09:04
URI:	https://gala.gre.ac.uk/id/eprint/54509

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