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Managing resources for corporate entrepreneurship: the case of Naturis

Managing resources for corporate entrepreneurship: the case of Naturis

De Vita, Riccardo, Sciascia, Salvatore and Alberti, Fernando (2008) Managing resources for corporate entrepreneurship: the case of Naturis. The International Journal of Entrepreneurship and Innovation, 9 (1). pp. 63-68. ISSN 1465-7503 (doi:

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The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful.

The case in this issue is that of Naturis. Entrepreneurship is a resource-based process. Through the continuous recombination of existing resources, companies can promote innovation to build their competitive advantage. Naturis is an innovative firm, whose growth is based on the exploitation of the potential of all its resources. The teaching aim of this case study is to explore how resources are managed to promote corporate entrepreneurship and to discuss the contribution of different kinds of resources to the company's competitive advantage.

Item Type: Article
Uncontrolled Keywords: corporate entrepreneurship, case study, food industry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of International Business & Economics
Faculty of Business > Networks and Urban Systems Centre (NUSC) > Centre for Business Network Analysis (CBNA)
Related URLs:
Last Modified: 11 Mar 2022 13:16

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