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Aerotainment: towards a research agenda merging airports and theme parks in the experience economy

Aerotainment: towards a research agenda merging airports and theme parks in the experience economy

Florido-Benitez, Lazaro, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X (2024) Aerotainment: towards a research agenda merging airports and theme parks in the experience economy. Annals of Tourism Research. ISSN 0160-7383 (Print), 1873-7722 (Online) (In Press)

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48629 COCA-STEFANIAK_Aerotainment_Towards_A_Research_Agenda_Merging_Airports_And_Theme_Parks_In_The_Experience_Economy_(AAM)_2024.pdf - Accepted Version
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Abstract

- This is the first study to posit the concept of “aerotainment”.
- Urban tourism destinations can benefit from joint strategic marketing by airports, theme parks and tourism cities.
- Airports help to increase the market power of theme parks
- Future research avenues for “aerotainment” concept are discussed.

Item Type: Article
Uncontrolled Keywords: aerotainment; urban tourism; airports; theme parks; tourism cities
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Greenwich Business School
Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Greenwich Business School > School of Business, Operations and Strategy
Last Modified: 18 Nov 2024 12:06
URI: http://gala.gre.ac.uk/id/eprint/48629

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