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Incentives and motivations of Chinese destination management organization officers

Incentives and motivations of Chinese destination management organization officers

Zhang, Jiangchi, Xie, Chaowu, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Yang, Qinqin (2020) Incentives and motivations of Chinese destination management organization officers. Tourism Review, 76 (6). pp. 1197-1213. ISSN 1660-5373 (doi:

46996_MORRISON_Incentives_and_motivations_of_Chinese_destination_management_organization_officers.pdf - Accepted Version
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Purpose - This research aims to divide expectations into three time-scales based on expectancy theory, namely, short-term, medium-term and long-term expectations. Based on that, this research identify the incentive-motivation structures of tourism officers by time-scales, and the effect of incentives on job engagement, performance, and satisfaction is investigated.
Design/methodology/approach - A survey was conducted in 31 provinces of China, and a total of 650 responses were used for further analysis after removing invalid surveys. The statistical analysis techniques used were confirmatory factor analysis, correlation analysis, and structural equation modeling.
Findings - The results showed that: (1) realistic motivations, career prospects, and ‘macro-vision’ were the motivational factors in the short-, medium-, and long-term respectively; (2) incentives positively predicted tourism officers’ job engagement, performance, and satisfaction; and (3) job engagement and performance partially mediated the influence of incentives on job satisfaction.
Research limitations/implications - The main limitation was that the questionnaires were collected with the same measurement system within a certain period of time (cross-sectional design). Moreover, the respondents were from 31 provinces in China, and there may be diverse conclusions based on the investigation of different regions due to the varied and complex geographical and social condition as well as the regional economic development levels and administrative systems.
Practical implications – Destination government departments must recognize tourism officer needs and motivations in the short-, medium-, and long-terms, and develop tailored incentive programs. Moreover, government departments should emphasize the key role of tourism officers’ job engagement.
Originality/value – Based on expectancy theory across different time-scales, this research identified the incentive-motivation structure and its effect of Chinese destination management organizations officers, and potentially provides a theoretical basis for the optimization of this administrative incentive system.

Item Type: Article
Uncontrolled Keywords: incentives; public-sector motivation; expectancy theory; Destination management organizations (DMOs); Chinese tourism officers
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 06 May 2024 13:20

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