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Now is the time: VFR travel desperately seeking respect

Now is the time: VFR travel desperately seeking respect

Zentveld, Elisa, Labas, Alan, Edwards, Steve and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2022) Now is the time: VFR travel desperately seeking respect. International Journal of Tourism Research, 24 (3). pp. 385-399. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:

46939_MORRISON_Now_is_the_time_VFR_travel_desperately_seeking_respect.pdf - Accepted Version

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Visiting friends and relatives (VFR) is a significant form of travel in most countries. However, relatively little VFR research has been undertaken, and few destinations have developed dedicated VFR marketing campaigns. However, altered conditions have created a different environment. People unable to see friends and family due to lockdowns are focused on reconnecting. There has been a shift in economic conditions, travel opportunities, safety, and connections. This paper presents three components: (1) the psychology of lockdowns in reducing social connections; (2) a content analysis on VFR travel; and (3) recommendations on capitalising on VFR travel.

Item Type: Article
Uncontrolled Keywords: VFR travel; visiting friends and relatives; DMO; destination marketing organisations; tourism; destination management organisations
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 30 Apr 2024 12:58

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