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Marketing and managing city tourism destinations

Marketing and managing city tourism destinations

Morrison, Alastair ORCID: 0000-0002-0754-1083 (2020) Marketing and managing city tourism destinations. In: Morrison, Alastair ORCID: 0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , (eds.) Routledge Handbook of Tourism Cities. Routledge - Taylor & Francis, Abington, Oxon; London; New York, pp. 135-161. ISBN 978-0429244605; 978-0367524630; 0367524635 (doi:

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Cities are critical to tourism in all countries of the world. They are often important transportation hubs and contain extensive arrays of daytime and night-time attractions, activities and experiences. The main purpose of this chapter is to situate the tourism marketing, branding and product development of urban areas within the context of destination marketing and management. A descriptive research approach is followed using literature reviewing and expert opinion on the themes. In so doing, the author acknowledges that two streams of urban tourism research have developed, one stream within tourism journals, books, and association professional development activities; the other stream, one sub-stream of which can be called place marketing and branding, appears in similar venues related to urban studies and planning, city management, sustainable development, transportation, and other. Furthermore, it is recognized that there has been a considerable gap between city marketing practice and related academic scholarship, and both have developed rather separately.
To say that city tourism marketing is something recent is far from the truth. In fact, 1896 saw the establishment of the first city convention promotion bureau in Detroit, Michigan (Gartrell, 1988, p. 4; Travel Michigan, 2016). However, the marketing of cities has changed quite dramatically in the ensuing approximately 125 years, becoming more professional and broad-reaching, and has transformed with Web 1.0 and 2.0, the greater emphasis on destination/place branding, more concern with sustainability, and the advent of smart cities.
This chapter begins with a mini academic literature review on city tourism marketing, branding, and product development. The literature review highlights among other things that city tourism needs to be managed and not just marketed. Second, the chapter provides a short history of destination marketing and management. It demonstrates the transformation from destination marketing to destination management. The third part of the chapter is devoted to best processes and practices in city destination marketing and management. This discourse explains the multiple roles of destination management beyond just marketing and branding. The chapter ends with a short summary drawing together the strands from the previous four parts.

Item Type: Book Section
Uncontrolled Keywords: city destination marketing
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group: Faculty of Business
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Last Modified: 02 May 2024 13:37

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