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Trends and issues with regional tourism partnership formation

Trends and issues with regional tourism partnership formation

Thraenhart, Jens and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2023) Trends and issues with regional tourism partnership formation. In: Morrison, Alastair ORCID: 0000-0002-0754-1083 and Buhalis, Dimitrios, (eds.) Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. Routledge - Taylor & Francis, Abington, Oxon; London; New York, pp. 138-150. ISBN 978-1003291763; 978-1000934267; 978-1032271972; 1032271973; 978-1032271989; 1032271981; 1000934268 (doi:

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This chapter commences by identifying recent trends in regional tourism partnerships based on a GUESS framework (growth, universality, e-marketing, sustainable development and sustainable tourism, and scope). Sixteen specific examples of regional tourism partnerships are highlighted. Then, there is a discussion of the reasons and catalysts for the increasing interest in such partnerships. Two successful partnership cases are presented (the Wild Atlantic Way and the Experience Mekong Collection). Next, the prerequisites, barriers, and challenges for partnerships are identified. The roles of stakeholders in creating and maintaining partnerships are discussed. The chapter then reviews the potential contributions of regional tourism partnerships in achieving the UN’s Sustainable Development Goals and presents six expected future trends for these partnerships. The chapter ends by outlining the potential contributions of this work.

Item Type: Book Section
Uncontrolled Keywords: regional tourism partnership formation
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 07 May 2024 14:22

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