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Reflections on trends and issues in global tourism

Reflections on trends and issues in global tourism

Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Reflections on trends and issues in global tourism. In: Dieke, Peter U.C., King, Brian E.M. and Sharpley, Richard A.J., (eds.) Tourism in development: reflective essays. CABI (Centre for Agriculture and Biosciences International), Oxfordshire, UK; Boston, US, pp. 218-232. ISBN 978-1789242812; 978-1789242829; 978-1789242836 (doi:

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What does the future promise for international tourism? Will tourism businesses survive amid all the current plethora of global trends, issues and challenges that they face? This chapter addresses these questions by reflecting on the trends and issues that are buffeting international tourism in the early 2020s.
Sitting down to write this chapter in the first three months of 2020, the author had much more material at hand as a result of the COVID-19 (aka Corona virus) pandemic and its clutches on many parts of the world. The devastating impacts on global tourism were already apparent (UNWTO, 2020a; World Economic Forum, 2020) and solidified the notion that a more systematic way of dealing with trends, issues and challenges was badly needed. This chapter begins by supplying clear and concise definitions of challenges, trends and issues for global tourism, as well as for opportunities. It identifies 100 specific trends and issues and presents a classification of three groups of these (market, supply and external factors). This is followed by a brief discussion of six types of trends and issues. The chapter wraps up with reflections on challenges for international tourism using the 10 As and ADVICE models developed by the author. A brief summary concludes the chapter highlighting its major messages.

Item Type: Book Section
Uncontrolled Keywords: tourism trends
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 01 May 2024 11:18

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