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Savoring Persian Travel: analyzing Iranian Tourists' Memories

Savoring Persian Travel: analyzing Iranian Tourists' Memories

Pearce, Philip L. and Mohammadi, Zohre ORCID: 0000-0003-3795-1400 (2019) Savoring Persian Travel: analyzing Iranian Tourists' Memories. In: Jafari, Jafar, Cai, Liping A. and Alerasool, Omeed, (eds.) Experiencing Persian Heritage. Bridging Tourism Theory and Practice, 10 . Emerald, Bingley, UK, pp. 83-101. ISBN 978-1787548138; 978-1787548121; 978-1787548145 (doi:

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Building on key ideas about the value of savoring to understand the importance of holiday memories, the researchers asked a sample of Iranians to write a long paragraph (one page) which described a particularly important, happy, and enjoyable holiday occasion. The answers were coded using five categories developed from savoring studies. By benchmarking the scores with data from well-matched samples from other countries (specifically a European sample from Austria, and Chinese and Japanese respondents), the Iranian tourists were shown to be especially appreciative of holidays in terms of being grateful, marvelling, luxuriating and having a strong sense of the status value of their time. For Iranians, holidays provide powerful, evocative highlights for their lives.

Item Type: Book Section
Uncontrolled Keywords: holiday memories; savouring; benchmarking; Iranian well-being; widespread benefits
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 07 Mar 2024 12:43

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