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Digital-free tourism: the state-of-art and future research directions

Digital-free tourism: the state-of-art and future research directions

Cai, Wenjie ORCID: 0000-0002-1505-7240 and McKenna, Brad (2024) Digital-free tourism: the state-of-art and future research directions. In: Morrison, Alastair ORCID: 0000-0002-0754-1083 and Buhalis, Dimitrios, (eds.) Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand. Routledge - Taylor & Francis, Oxon & New York, pp. 1-10. ISBN 978-1003260790; 978-1032197739; 978-1032197746 (doi:

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Technology is used for a wide variety of activities in tourism. However, the overwhelming use of technology in our everyday lives has resulted in a growing disconnection movement for people who desire to resist digital technology. Digital-free tourism (DFT) has become an increasingly popular phenomenon. The focus of DFT studies thus far is on the consumer side. For example, millennials and digital wellbeing, escape, personal growth, mindfulness, technostress, relaxation, and emotions. This chapter suggests a future research agenda, for example, linking DFT with nature-based tourism, quality of life, digital wellbeing, and sustainability. Some practical applications of DFT are suggested such as helping with Zoom fatigue, adopting DFT in tourism operations, or rebranding opportunities for destinations. The chapter closes with future trends of DFT such as new business opportunities, growing adoption across tourism and hospitality services, or combined with other forms of tourism such as slow, rural, spa, or adventure tourism.

Item Type: Book Section
Uncontrolled Keywords: digital-free tourism; digital detox; digital wellbeing; unplugged; disconnect
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Related URLs:
Last Modified: 23 Nov 2023 08:58

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