Morrison, Alastair ORCID: 0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2023) City branding and sustainable urban development. In: Maxim, C., Morrison, Alastair ORCID: 0000-0002-0754-1083, Day, J. and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X, (eds.) Handbook of Sustainable Urban Tourism. Edward Elgar Publ., Cheltenham. (In Press)

PDF (Accepted book chapter) 42749_COCA STEFANIAK_Chapter 25_City_branding_and_sustainable_urban_development.pdf - Accepted Version Restricted to Repository staff only Download (542kB) | Request a copy

Abstract

City destination branding is "the steps city destination management organisations take to develop and communicate particular identities and personalities for city tourism that are different from those of all competitors” (Morrison and Maxim, 2022, p. 139). What is the relationship between city destination branding and sustainable urban development? In this chapter, the authors argue that it is when particular cities use sustainability or stewardship as part of their expressions of identity and personality. They want visitors and residents to associate them with sustainability.

Several examples of countries that feature sustainability in destination branding include New Zealand, Costa Rica, Bhutan, Dominica, and Slovenia. However, more attention should be given to combining sustainability and branding at a city level, particularly in the context of smart cities and smart tourism destinations (Coca-Stefaniak, 2019; Huertas et al., 2021), although many urban areas are heavily engaged with sustainable development. Insch (2011) also noted limited research on green destination marketing and branding, and this chapter addresses these gaps in the literature.

The main aim of this chapter was to explore the relationship between sustainable urban development and city destination branding. The specific objectives were to:

1. Compare place branding, city branding, and destination branding

2. Discuss green destination branding

3. Review the relationship between city destination branding and sustainable urban development

4. Analyse sustainable tourism city branding cases and derive indicators and actions for sustainable branding strategies

5. Describe a new paradigm for city destination branding

Item Type:	Book Section
Uncontrolled Keywords:	sustainability; urban tourism; tourism cities; city branding; destination branding; urban development; sustainable cities
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Networks and Urban Systems Centre (NUSC) Faculty of Business > Networks and Urban Systems Centre (NUSC) > Connected Cities Research Group
Last Modified:	26 May 2023 12:36
URI:	http://gala.gre.ac.uk/id/eprint/42749

Actions (login required)

View Item

Downloads