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Love, romance, and behavior

Love, romance, and behavior

Pearce, Philip L. and Mohammadi, Zohre ORCID: 0000-0003-3795-1400 (2018) Love, romance, and behavior. Authenticity and Tourism. Tourism Social Science Series, 24 . Emerald, pp. 71-87. ISBN 978-1787548176 ISSN 15715043 (doi:

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In Verona, Italy, one site attracts global tourist interest: the courtyard and balcony made famous in Shakespeare’s tragic play Romeo and Juliet. There is a collision of fact and fantasy in declaring this site to be the one in the famous play. More importantly, the contemporary space labeled as Juliet’s balcony is a commercial tourism hub, attracting a truly diverse international audience who are arguably at least intrigued by the potential for contact with a site embodying love and a tragic romance. Using the time tourists spent at the site as an organizer, combined with TripAdvisor ratings, the researchers revealed how authenticity was variously rejected, redefined, and constructed through the tourists’ behavior.

Item Type: Book Section
Uncontrolled Keywords: authenticity
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 15 May 2023 14:51

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