Zheng, Wei, Qiu, Hongliang, Morrison, Alastair ORCID: 0000-0002-0754-1083, Wei, Wei and Zhang, Xihua (2022) Landscape and unique fascination: a dual-case study on the antecedents of tourist pro-environmental behavioral intentions. Land, 11:479. ISSN 2073-445X (Online) (doi:https://doi.org/10.3390/land11040479)

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Abstract

Although cultivating tourist pro-environmental behavioral intentions (TPEBI) has been emphasized, the effect of destination unique fascination on TPEBI is unknown. Applying the theory of planned behavior (TPB) and the cognition-affect-behavior (CAB) model, this research develops an integrated theoretical framework to predict TPEBI. The results suggested that: (1) attitudes toward the behavior, subjective norms, perceived behavioral control, destination unique fascination and tourist delight directly influence TPEBI; (2) tourist delight positively meditates the links between destination unique fascination and TPEBI; (3) the integrated model had better explanation power than either TPB or CAB models; and (4) a cross-validation method of rural and wetland cases demonstrated support for the results. This study enriches the extant studies of pro-environmental behavioral intentions by introducing an integrated conceptual model coupled with the cross-validation approach. Aside from the impact of TPB constructs, the research offers a reference for practitioners to promote TPEBI through the enhancement of destination unique fascination and tourist delight.

Item Type:	Article
Uncontrolled Keywords:	tourist pro-environmental behavioral intentions; rural landscape; destination unique fascination; tourist delight; theory of planned behavior; cognition-affect-behavior model; crossvalidation; Yucun Village; Xixi National Wetland Park 1. Introduction
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	10 Aug 2022 13:34
URI:	http://gala.gre.ac.uk/id/eprint/36617

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